Obesity The Disease Of Obesity Essay - 1374 Words

More than 93 million Americans are affected by the disease of obesity (Obesity Action-Brochure). There are many ways to approach this disease, such as weight loss surgery, also known as bariatric surgery, or diet and exercise plans. Doctors and insurance companies have different requirements that the patient must meet in order for the surgery to take place. Obesity is a condition characterized by the excessive accumulation and storage of fat in the body. There is a difference between being overweight and obese and according to the Centers for Disease Control and Prevention (CDC), this is determined by a person’s body mass index. Being obese is defined as excessive generalized deposition and storage of fat with a BMI of over thirty. Being overweight is a condition where a person weighs more than what is considered normal for that height, age, and sex. Although I have never experienced obesity, I realize how hard the weight loss journey may be as patients have to meet many requi rements before surgery is an option. There are several requirements that patients have to meet to be eligible for weight loss surgery. A common requirement for weight loss surgery is a certain body mass index (BMI), which is a measure of body fat based on height and weight (nhlbi). The BMI of a patient who qualifies for weight loss surgery is greater than or equal to forty unless there is another specific disease present, then the BMI requirement drops to greater than or equal to thirty-five. There isShow MoreRelatedObesity And Obesity Related Diseases Essay1706 Words   |  7 PagesChildhood obesity has become staggering in the United States. Children are considered obese if they have thirty percent amount of body fat or more and is measured by body mass index (BMI). Body mass index conveys the correlation of body weight to height. If a child’s BMI is at or exceeding over the 95th percentile, meaning if their body mass index is greater than 95% of other children that are the same sex and age, they are obese. Do ctor Jeffrey Levi, an executive director of the Trust for America’sRead MoreObesity And Obesity Related Diseases896 Words   |  4 PagesObesity is primarily measured in body mass index or BMI, a BMI over 30 is considered obese. Until recently, there has been a steady rise of the obesity prevalence over the last three decades. The American taxpayers and the medical community face a huge challenge with regards to the 34.9% of adults and 16.9% of children who struggle with obesity (Ogden, Carroll, Kit, Flegal, 2014). Even with the prevalence of obesity remaining flat, morbid obesity, a BMI of over 40 has increased by two to threeRead MoreObesity Is A Disease?1410 Words   |  6 PagesHolly Elliott ENC 1101-13186 16 December 2015 Obesity Is a Disease About one-hundred million people in America are diagnosed with obesity every year, that’s one third of our population (Carson-Dewitt, Davidson, Atkins)! Obesity should be taken seriously because, it may cause permanent damage for us in the future. Many researchers have preformed various tests to prove that obesity is a disease. According to the Merriam-Webster dictionary, a disease is an illness that affects a person, animal, orRead MoreIs Obesity a Disease?994 Words   |  4 PagesIs Obesity a Disease? After a long day of work or school, we have the choice to prepare ourselves a healthy meal or to get something quick and easy from the drive-through or a quick microwaveable dinner. Many of us do not have the time, or just simply choose not prepare healthy meals or exercise and it shows in our waistline. From the abundance of fast food chains on every corner to television and video games it is no wonder why we are putting on extra pounds. Obesity is caused by an unhealthy andRead MoreObesity : A Disease?1223 Words   |  5 Pages126 12 February 2017 Obesity, A Disease Per the Eunice Kennedy Shriver National Institute of Child Health and Human Development, more than 35 percent of American adults are obese, more than 34 percent is overweight, and 17 percent of the children from the United States are affected by obesity. Most people disregard the fact that Obesity is a known disease that affects our future and youth, but unlike most people I would rather save this human from their disease, by telling them they are unhealthyRead MoreObesity As A Disease?1512 Words   |  7 PagesObesity as a Disease Recently, a lot of debate has gone around about whether or not obesity is considered a disease or not. It is very difficult to pinpoint one sole reason obesity is occurring in people, there are many different justifications for what causes a person to become obese. Obesity is a disease that is currently sweeping the entire world. Percentages of not just adults, but children are skyrocketing like never before. People have never been so overweight until now. I am going to examineRead MoreObesity Is A Disease?1263 Words   |  6 PagesObesity is a disease. There is no way around that but how can America s Society help? How can someone prevent this? How can this disease be cured? Do you schools play an important role in a child’s health? Even though someone may not seem obese they are and doctors and scientist have came up with the BMI scale to prove it. Someone can be very fit by playing sports and working out everyday but if their height and weight don’t meet at the appr opriate spot on the chart then they are considered obeseRead MoreObesity And Obesity Related Diseases Essay1843 Words   |  8 Pagesbeautiful and horrible way. There is an obesity epidemic in America that is coming from unhealthy eating habits and the absence of exercising. Also the obesity related diseases like diabetes, heart disease, cancer, and high blood pressure are a huge problem in and of itself. Portion sizes have gotten so much larger and there is a high increase of high fructose corn syrup that has been one of the main causes of this rapid growth in obesity and obesity related diseases. Now children are beginning to overeatRead MoreObesity And Obesity Related Diseases1342 Words   |  6 Pagesgood-quality home cooking. Obesity and obesity related diseases have increased significantly in the U.S. since the mid 1970s. Over the same time, the number of fast food restaurants have more than doubled, placing fast food within close proximities to schools, work and home. A di et filled with fast food is strongly linked to weight gain, and insulin resistance, suggests obesity researcher and neurobiologist Stephan Guyenet Ph. D, an indicator sign that fast food increases the risk of obesity and type 2 diabetesRead MoreObesity : Disease Associated With Obesity Essay887 Words   |  4 Pages1. List all of the diseases noted by the movie that is associated with obesity. To receive credit, this must be a complete list. The diseases associated with obesity are the following: Heart disease, Strokes, high blood pressure, Diabetes, asthma, some cancers, Gallbladder disease, Osteoarthritis, Gout, and Breathing problems such as sleep apnea. 2. Pick one in particular disease noted, and expand on it. Do the research and give etiology, signs, and symptoms. Also, list any treatments that are commonly

The Causes Of The Great War I - 1632 Words

World War I was a complex war with tensions simmering for numerous years before finally boiling over. The immediate and obvious cause to the war was the assassination of the Archduke Franz Ferdinand by a Serbian nationalist society in June of 1914. The underlying causes of World War I were nationalism, imperialism, and militarism by actors on both sides of the war and would only be resolved by American intervention. The causes of the Great War go further back into the nineteenth century The powers of expanding nationalism, imperialism and militarism had the ability to cause international difficulties. Nationalism grew towards the end of the 1800s as Bosnia and Herzegovina no longer wanted to be a part of Austria-Hungary and joined Serbia†¦show more content†¦Ã¢â‚¬Å"European violence against African and Asian states was a cause and consequences of peace in Europe. Great power crises over rivalries in Africa and Asia occurred periodically between the 1880s and 1911, but few o f these threatened to end in war† (Mulligan 2001). Even though there were many conflicts, great powers were able to cooperate to suppress threat, such as happened during the Boxer Rebellion in China. â€Å"Because of the Boxer Rebellion, the Ch ing Dynasty lost the respect of the Chinese people as well as the respect of foreign powers. Many people with skills and education avoided serving a government that seemed so incompetent. Nationalism became a stronger force among the Chinese people, especially in Chinese communities overseas† (The Boxer Rebellion 1999). Each country with numerous interests to protect, engaged in growing militarism leading up to World War I as a means to defend colonies and borders. The complex web of alliances caused a chain reaction of nation states joining the war. The alliances â€Å"reshaped the map of Europe, but they also settled the most significant territorial disputes between great powers† (Mulligan 2001). These alliances created in more peaceful times would helpful in solving regional issues, but would escalate in the beginning of the 1900s. â€Å"What was intended to be a strictly limited war between accuser and accused, Austria-Hungary and Serbia, had

Sunny Delight Free Essays

They first released an advert that was a national phenomenon and it sold lots of bottles. Sunny D claimed it tasted as good as Coke but also a healthy alternative that would clench the thirst of children. The advert was so powerful that it became the nation’s 3rd bestselling drink in 3 months of being released and in 1 999; it sold 200 million bottles in the year, leading to large supermarkets doubling and tripling their orders. We will write a custom essay sample on Sunny Delight or any similar topic only for you Order Now The reason it was so good was because it claimed it was fresh and fresh means healthy so parents anted to buy them for their kids because they wanted drinks to be healthy and good for their kids and that is what it seemed. However, people started reading the labels and telling other people to read the label which lead to lots Of people finding bad things about Sunny Delight. People started finding out that Sunny D had only 5% juice and the other 95% was things like water, food coloring and other dodgy things. There was also a high amount of sugar which parents didn’t want. After finding this out, parents started buying alternatives. One day a 4 year old girl from Wales who drank a litter and a half f Sunny D a day woke up one day and found her skin had turned orange and got sent to hospital. By the time 2001 came around, their sales have halved and they went from 3rd in the UK to 42nd in the space of 3 years. Sales have never recovered from it. If Sunny Delight were to release another advert, they would need to change their company to become healthier; they also need to not put as much sugar in each bottle. They need to be patient, to slowly get their customers trust back again. Their adverts should be truthful and not claim to be something they’re not. How to cite Sunny Delight, Papers

Local Method of Chira Processing free essay sample

Local method of Chira processing Introduction: Chira (beaten rice) is a local food of Bangladesh. Chira is a is a type of rice which is flattened into flat light dry flake. It is a type of breakfast specially in rural and semi urban regions. It is prepared from rice and is a low cost wholesome food with good nutritional value. It can be consumed in different ways by soaking raw in water, fried, with curd or milk, etc. Background: Local method of chira processing is an organic process. We will write a custom essay sample on Local Method of Chira Processing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Where todays modern machines are not used. It is important to make this process organic because ost of the time chira is taken directly with water or milk. Though some industries produce chira commercially and they are using machines also some chemicals which are not good for health. So we should encourage the local process of chira processing. Objectives: Local method of chira processing is an organic process. It is also done in artistic way too. Some local Equipments materials are used in this organic process. Equipments materials: Paddy, Bowl, Sieves, Dheki, Stoves etc. [pic] Main process: At first Paddy is cleaned and graded to remove impurities and then it is soaked in hot water for about 45 minutes. After drying it is roasted and is beaten by dheki to make flakes. These flakes are passed through sieves to remove uneven and unwanted materials and to obtain flakes of fairly even size. Then it is ready to eat. Now a days modern machines are used to make huge production of beaten rice. Methodology: To know all about chira processing I searched over internet and also talked with some producers. Study period: I studied about 1 5 days about chira processing to know the local method of chira processing. I searched over internet for the information and also talked with my aunt who often make chira in her own house. Primary information: From my Aunty Mrs. Farida parvin Secondary Information: From internet specially encyclopedia. Data Analysis: To get fixed amount of chira we need fixed amount of paddy. Time is also varied with weather conditions. For local met nod ot chira processing: ISL IQuantity of Beaten rice needed 12 days For industries: I II. I Quantity of Beaten rice II hour I Quantity of paddy 110 kg I Time 115 kg Presentation: To make this local process more popular presentation can be projected. In presentation we can make people understand how to use this local organic process to produce chira. pic] Working process: 1 . Paddy cleaning and grading: Paddy is cleaned and graded to remove impurities. 2. Soaking: Paddy is soaked in hot water for about 45 minutes. 3. Drying and roasting: After drying it is roasted until it is ready for beaten. After that it is beaten in Dheki to make flakes. 4. Sieving and Packing: These flakes are passed through to remove uneven and unwanted materials and to obtain flakes of fairly even size. Paddy cleaning and grading Soaking Drying and roasting Sieving and Packing Dissimilation: In workshop and seminars we can show local method of chira rocessing is an organic way of food processing and chira is a organic safe food. With seminars we can encourage people to produce chira using local method. Result finding: Local method of chira processing is a very old method. People can easily make this organic food. This food is safe and cheap. References: Wikipedia, http://www. techno-preneur. net/technology-food/beaten. htm, Conclusion: As a organic food beaten rice or chira is very useful and good for health. If we can encourage people to take chira in organic way then local method of processing chira will be noticed as more popular process.

The Walt Disney Company Case Study Essay Example

The Walt Disney Company Case Study Paper BUSMRH 4490 Strategic Management Case 2 The Walt Disney Company: The Entertainment King Kaitlyn Kisiday Alex Maicks Chelsea Parker Jonathan Russ Ryan Terek 1. ) Why has Disney been successful for so long? Disney has sustained prolonged success for a variety of reasons. One source of success was the way Walt and Roy Disney decided to manage the company internally when the organization was founded in 1923. Disney emphasized teamwork, communication, and cooperation in the workplace to make employees feel valued and strengthen their commitment to the company. These values remain at the core of Disney’s corporate culture, and have been formally incorporated into their new-hire training program at the company’s corporate university. With the use of animation, Disney can control an entire entertainment experience, unlike actors, because cartoon characters and their environment can be created and controlled by imagination. Disney’s most distinct corporate skill, according to former CEO Michael Eisner, is the ability to manage that creativity. Eisner encouraged innovative ideas and was protective of the company’s creative efforts even at their earliest development. Emphasis on this development allowed Disney to take advantage of opportunities in the market and often become the first mover. Disney has proved successful at determining which advantages would be sustainable and which should only be temporary. The main contributors to prolonged success have been the results of the key strategic decisions made by the organization regarding diversification. Disney has used diversification to create additional sources of revenue beyond cartoon shorts and feature films by expanding vertically into television, theatre, retail, and the internet. We will write a custom essay sample on The Walt Disney Company Case Study specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Walt Disney Company Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Walt Disney Company Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Creating divisions outside production, such as Disney Music Company, Disneyland, Disney Cruises, and DisneyQuest, created cross-promotional opportunities among Disney’s products, services, and strengthened the brand itself. Disney’s ability to effectively manage both vertical and horizontal integration into a wide array of business activities and projects continues to drive the company’s progress and profit. 2. ) What did Michael Eisner do to rejuvenate Disney? Specifically, how did he increase net income in his first four years? Michael Eisner entered Disney as CEO in 1984, and committed his efforts to producing annual revenue growth and return on stockholder equity in excess of 20%. He also pledged to strengthen the Disney brand and protect corporate values of quality, creativity, entrepreneurship, and teamwork. Believing that â€Å"managing creativity† was Disney’s most unique corporate capability, Eisner was to able harness Disney’s creative and innovative capabilities to maximize profits from new and existing operations. Rebuilding the strength of their television programming and films was an important part of this strategy. Disney increased its presence on network television to re-establish Disney as a producer of quality programs, and increase demand for Disney’s other entertainment ventures. The Disney Sunday Movie, debuted on ABC in 1986, and was followed by the popular Golden Girls on NBC, and production of syndicated non-network shows. Disney also increased their screen presence and generated revenue by selling older programs to other networks through a newly created syndication operation. A struggling movie division produced two films, held only 4% of box office share, and generated a profit of only a $1 million 1984 [Exhibit A, page 6]. To increase film output, Eisner used the Touchstone label to compete in new segments of the film industry, predominantly comedies, without diminishing Disney’s core audience. These films were produced on moderate and closely managed budgets with intent to be profitable rather than to become the next box-office juggernaut. Disney also increased the output of their animated films though investment in new technology and human capital and the decision to release these films every 12 to 18 months, versus every 4 to 5 years. After four years, the Disney film division reached an averaged output of 15 to 18 films per year, produced the highest earning film in 1988, Who Framed Roger Rabbit, and became the market leader with 19% box office share. Most impressively, income from the movie division grew from $1 million in 1984, to $34 million, $54 million, $131 million, and $186 million in each corresponding year. Income from Disney theme parks increased more than 200% during Michael Eisner’s first years, from $186 million in 1984 to $565 million in 1988 [Exhibit A, page 6]. New national advertising, increased park capacity, expanded hours of operation, and increased ticket prices contributed to the short term increase, while investments in new attractions, event spaces, and hotel development would help sustain steady profits into the future. In 1984, income from consumer products totaled $54 million [Exhibit A, page 6]. The new leadership and direction of the company under Michael Eisner from that time renewed the strength of Disney’s brand equity. A stronger brand supported development in the consumer products division of the â€Å"retail as entertainment† concept. The Disney Store, launched in 1987, achieved twice the average rate of sales per square foot in the retail industry. By 1988, income from consumer products totaled $134 million, increasing by more than 140% during Eisner’s first years as CEO. Successful leadership by Michael Eisner at Disney’s top resulted in financial success at Disney’s bottom line. Disney’s net income increased from $242 million in 1984 to $885 million by 1988. Over the same period of time, income growth averaged 40% each year, and Return on Equity reached 24% and 25% in 1987 and 1989, respectively. 3. Does Disney pursue vertical integration? Apply transaction cost economics to understand Disney’s vertical expansion decisions. Disney pursued vertical integration in a variety of ways. Aside from cartoon shorts and animation films, Disney expanded to enter the television, internet, and theme park markets with creations such as Disneyland, DisneyQuest, and the Disney Channel. Disney saw the internet as a possible distribution channel for its film library and its sports and news programming. Disney believed that the internet would soon be where entertainment in the home consolidates. Disney also pursued forward vertical integration. Disney ended their relationship with distribution partner RKO in 1953 and created Buena Vista to save distribution costs for their animated films. Disney was able to save ? of their gross revenues due to this decision to distribution their movies themselves. Disney also further improved the bottom line by avoiding exorbitant salaries by developing the studios own pool of talent. Disney also employed forward integration through the initiation of Disney Stores. This provided Disney with a wholly owned retail outlet to distribute product through that generated sales per square foot at twice the average rate of traditional retail. Disney Stores allowed Disney total control of customer experience and brand management in that space. The EuroDisney project is an example of Disney’s use of vertical disintegration. Although responsible for the design, development, and operation of the park, Disney did not have a majority ownership. Investment from outside parties limited their initial investment and share of risk. Disney chose to give up sole claim to the profits of EuroDisney in exchange for a fixed percentage of ticket sales and revenues. In many its operations, Disney employs a vertical integration strategy because it eliminates much of the transaction costs that come from working with the market, such as the possibility that the markets may fail. Creating contracts is another cost, as contracts take time and are difficult to form in a way that satisfies both parties involved, in an attempt to cover all possible contingencies. In addition, companies have their own, unique motives. When working in the market, there is always risk these other companies will work in their own favor as they come across opportunities that only benefit them. Also, Disney is very committed to holding to their values. This may create another cost in the form of conflict because they may come across differing views and cultures with other companies that do not run their business the same way. 4. ) What corporate strategy does Walt Disney employ? Identify and explain all types of diversification/integration within Disney’s overall corporate strategy. Disney employs both vertical and horizontal integration as part of their corporate strategy. The Walt Disney Company pursues a highly differentiated strategy, operating primarily in five distinct segments: Theme Parks and Resorts, Consumer Products, Media Networks, Studio Entertainment, and Internet and Direct Marketing. Theme Parks and Resorts is Disney’s second highest grossing segment. Included under this segment are all Disney Theme Parks, with the exclusion of EuroDisney, and all other resorts and resort activities. Sports teams, the Anaheim Mighty Ducks and the Anaheim Angels, as well as regional entertainment facilities like ESPNZone and DisneyQuest, are within this business line. Media networks, Disney’s highest grossing business line, can be broken down into two subcategories: Broadcasting and Cable Networks ; International. Broadcasting consists of ABC Television and Radio Network along with associated TV and Radio stations. Cable Networks and International includes ESPN, Disney Channel, Toon Disney, and SoapNet. Various newspapers and periodicals acquired through the ABC merger also fall into this business line. Studio Entertainment is a very diverse segment including: Television, Film, Home Video, theatrical, and music production, as well as, distribution and syndicated TV. Disney has created or acquired multiple movie production companies including Walt Disney Pictures, Touchstone, and Miramax, each company producing a very distinct product with a separate target audience. A similar pattern is identifiable with Disney’s various music production companies; each produces a distinct product with a distinct target market. Television production includes program development in the form of live-action, animation, and pay television services. Consumer Products consists primarily of licensing arrangements with various retailers, promoters, and publishers, where Disney allows third parties to use â€Å"Walt Disney†, Disney characters, and other intangible properties for specific purposes. Consumer Products also includes Disney Stores, Disney’s direct retail outlet. Finally, Disney also produces books, magazines, and audio and computer software for entertainment and educational purposes. Internet and Direct Marketing includes all of Disney’s’ online activities as well as the Disney catalogue. This includes entities such as the Disney catalogue, ESPN. om, Disney. com, GO. com, Etc. Aside from all the aforementioned business activities, Disney is or has been involved in many more projects and lines of business. Disney started an in-house travel company to work with travel agents and airlines to draw customers to Disney Parks and Resorts. Disney created the Disney Development Company to find the best way to utilize Disney’s unused acreage. Disney also has been involved in timeshares, night clubs, theatre operations, Disney On-Ice, and the Disney Parade. 5. ) Evaluate the benefits and costs of each type of diversification. From this analysis state and justify (through quantitative analysis) whether Disney is creating or destroying value via diversification? After analysis, Disney has an obvious benefit of diversification, mainly because it allows them to expand their initial business idea into several different markets. Disney was able to take a relatable set of characters and ideas in the film industry, and not only maximize the profits from those characters in the form of amusement parks, resorts, and other entertainment facilities, but also expand their business into other markets which may seem nrelated. While the initial start-up cost and recurring operating costs of theme parks, studios, and media networks are high, they have proven to be one of Disney’s highest grossing business ventures. For example, in 2000 theme parks generated $6. 803 billion in revenue and operating income of $1. 62 billion [Exhibit A, page 6]. These theme parks help create and support much of the Disney brand that p eople think of today, which is one of their strongest sources of value. In the media networks, Disney earned $9. 615 billion revenue in 2000 and produced an operating income of $2. 98 billion. The benefit of this venture is that Disney is able to spread their brand across the country by reaching cable audiences with the Disney Channel and ESPN stations, as well as local viewers, after their purchase of ABC. Once again, the costs and risk of creating a channel and buying a major television channel comes with high cost, yet Disney is still able to make a profit from this segment of their business. While the film industry had revenues of $5. 994 billion, expenses for the segment are high as they only saw an operating income of $110 million. This is one of Disney’s original lines of business, but it appears Disney has peaked in this segment. Even though profits aren’t as high as other segments of their business, the benefits of this segment still outweigh their costs. Additionally, due to the relatively cheap cost of consumer products line, in 2000 Disney was able to record an operating income of $455 million and with revenues of $2. 622 billion. Disney benefits by selling products related to their highly desired brand, and for a relatively low cost. Unfortunately for Disney, their internet and direct marketing line saw an operating loss of ($402) during 2000, the fourth consecutive loss for this segment. Disney once again tried to carry success over from their well established brand into a new segment. However, the costs and demands of owning and running an internet and direct marketing line appear to be outside of Disney’s core competencies. Even though they may have foresight to predict the importance of e-commerce in retail, Disney has yet to make a profit of this segment. Further supporting the benefits of Disney’s diversification is Disney’s Index on the S;P 500, having reached over 1,000 for the last three years of data provided (1998-2000. ) These marks were the highest Disney has ever reached in this Index, according to the data provided, and achieved at the height of Disney’s diversification. This upholds the position that Disney does produce value through its diversification into many different business ventures. 6. ) Which expansion modes have Disney utilized to implement its corporate strategy? Use facts from the case to identify the benefits and costs of each expansion mode. Disney has pursued three primary forms of expansion: Vertical expansion, Horizontal expansion, and Geographic expansion. Vertical and Horizontal expansion refer to Disney’s various product and business lines, and geographic expansion refers to Disney’s physical presence. Disney owns or has licensed parks on three different continents. By expanding geographically, Disney has become one of the most recognized brands in the world, in large part due to their physical presence. By having operations in multiple counties in several parts of the world, Disney is able to gain expertise and knowledge that can help it more closely connect it to its target market. Creating new parks, resorts, or other entertainment facilities carries huge initial start-up costs and recurring fixed costs. It also adds numerous employees and operations that can become difficult to manage efficiently. Expanding horizontally allows firms to take advantage of economies of scale by lowering the average cost per unit by spreading fixed costs over greater production. Another key advantage is the potential to gain new distribution channels. Following the ABC merger, Disney gained over 20 radio stations and many print media outlets. Seemingly, the primary motivation for Disney to integrate horizontally appears to be for economies of scope. Economies of scope is the utilization of a wider array of available resources to new create synergies. After Disney merged with ABC, they were able to utilize economies of scope through cross-promotion. They could advertise and tie-in Disney products on the acquired ABC media outlets and vice versa. Another advantage of vertical integration, made obvious through the merger with ABC, is the gain in market share. Though not stated explicitly, it’s not difficult to image that Disney may have gained substantial power in negotiations with cable and satellite television providers after merging with ABC. A major cost of horizontal integration comes from a new, bloated company. Departments become redundant across the organization, and the company becomes inefficient. Acquisitions like this also are accompanied by months and months of paperwork that ultimately distracts from the company’s primary operations. Disney and ABC were forced to mesh together two distinct corporate cultures. This can irritate and de-motivate employees, ultimately causing further inefficiency. Vertical expansion can create better coordination within the supply chain. When Disney created its own distribution company, Buena Vista, they were able to directly control all operations involved in the distribution of their media, eliminating the potential costs of negotiations and hold-ups. Another benefit captured by creating Buena Vista was the ability to capture downstream profit margin. Vertical expansion could eventually lead to Disney gaining more core competencies. Achieving lower unit cost, better coordination, and increase in core competencies create higher entry barriers for potential competitors. Vertical integration can also cause a firm to become too large and complex to efficiently manage. Owning and operating completely different business’ under the same corporation requires expertise in many different areas be successful, which can be a substantial cost. Exhibit AThe Walt Disney Company Financial Data, 1983 – 2000 ($ millions)

Online Marketing Research Proposal Writing Tips

Online Marketing Research Proposal Writing Tips Online Marketing Research Proposal Writing Tips Would you ever decide to start your own business without business plan? If you are responsible enough, you have definitely said â€Å"no† to the question. Businessmen are really careful when the question is about spending marketing dollars, but the truth is that sometimes they do not pay due attention to the effective marketing research. When you need to deal with the marketing research proposal writing, make sure to follow simple tips mentioned below while planning the project. Aims and Objectives When working on this section, ensure to include the basic goals of the marketing research. Also, remember to provide specific objectives of the project. Your number one task is to explain the value of the research that you are going to conduct, stating why exactly your proposal should be approved and mentioning all useful and positive results and gains your research will bring. Magnified Market Research word illustration on white background. Framework Analysis Although this part of the marketing research proposal is tightly linked with the objectives and aims section, it must be more concentrated on depth of the background circumstances that indicate the reasons why the certain marketing research project is actually proposed. While the objectives and aims of the paper provide descriptions for the specific research outcomes, the framework analysis segment must show the practical standpoint of these outcomes. The author is required to provide information from trustworthy sources on the topic he is researching. Then one can demonstrate the certain need for the proposed research plan. Hypothesis As a rule, hypothesis includes only a couple of sentences and provides the reader with an overview of the research possible outcomes. Data Collection Make use this very part of marketing research proposal in order to provide a thorough description for each of the data collection methods that you are going to use during the research phase. Feel free to address the overall strategy or the methods of the individual data collection. As a rule, they include such methods as social networking research, focus groups, in-home tests, etc. Make sure to be clear and specific about every method. The thing is that the more detailed the section will be, the more chances you will have to see your proposal accepted. Research Methods This is where you can talk about the research methods merits. Make sure to discuss the implications of every data collection method, as well as to explain all the methods that you are going to use in order to interpret information. Besides, you will also need to discuss the means used to evaluate all data that has been collected. Budget Timeline This very segment must detail the timeline that your project research will follow. In order to get your proposal approved, make sure to pay due attention to the specifics. Provide a short and realistic budget projection for your marketing research proposal. Ethical Considerations These issues are highly crucial for any research. This is the section that you should use to delineate each of the ways that your research will abide by the ethical code in practice and method. Plus, among the rest of the responsibilities, address factors like data security, privacy, confidentiality and research participants consent. At you have a great opportunity to get professional research proposal help from highly qualified academic experts. Check it out!

Evaluation on buying organic food Essay Example | Topics and Well Written Essays - 1000 words

Evaluation on buying organic food - Essay Example Psychosomatic study has shaped a large number of theories associated with the difficulties encountered in organic food purchase decision making process. These studies have revealed that consumers’ purchase decisions in a definite environment and at a specified time are determined by a combination of mental and relative factors as well as their connections (Klockner 40-56).Moreover, the following phases will be conferred: In what way do ethics, principles, attitudes and fears for both the health and environment influences the consumption of organic food, does availability, visibility, and prices awareness contribute, the role played by trust, environmental and health psychological simulations contribution towards organic food purchase and lastly, the impact of labels on organic food on decision making influence Consumers are always placed at the bottom of production chain. However, they play a chief role in in the establishment and development of the organic food market. In ess ence, the ultimate purchase in a supply chain, health food entity or on a grocery market by a consumer creates the demand that eventually sustains organic production sector. In addition, the act of purchasing food is not as easy as it seems since it requires keen attention by the consumer for the ingredients among other nutrients details. Further, the purchasing process can be split into a sequence of linked decisions by the consumer. For instance the consumer will start with allocating time for his/her shopping, then they will choose the place where they will go for their shopping for example, a local supermarket, hypermarket, grocery shop, etc. Accordingly, the consumer will make his/her budget, and the category of products they would like to purchase. This is the most important stage that a consumer of organic food faces. Further, this stage is consequential because within each food classification the consumer must have a specific product they are willing to purchase. The importa nce of the mentioned stages affects the end product of purchase. For instance, when a decision to shop in a supermarket instead of a grocery store is made, both places will have different varieties of produces. Consequently, the different variety impacts the foodstuffs that are taken into thought. In addition, when the food shopping is done under time constraints, it will clearly have an effect on the purchase choice because the time invested to make decisions is dramatically reduced ( Reed 87-100). It is important to evaluate the explanation of motive in influencing the purchase of organic food. Generally, there must be a motivation that triggers individuals to prefer organic food over conventional food when making a decision. Consequently, there are three main motives to buying organic food namely; Values, Attitudes, and Concerns. These three motives are psychological and the purchaser keenly regards them. The consumer will be purchasing organic food with a motive of enriching the ir health and on the other hand protect the environment and the animal welfare which is a value that most organic food consumers hold. Consequently as has been mentioned earlier, health concerns are a chief influence to the purchase of  organic food.  Ã‚  Ã‚